With operations in over 100 countries and more than 200 million customer accounts, Citi is one of the most admired global financial services companies in the world. The group provides consumers, corporations, governments and institutions with a wide range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage and wealth management.

Citi has had an illustrious history in India. In operation for over 106 years and supported by its global network, Citi is, today, recognised as a premier local financial institution. With more than 23,000 employees and capital invested of more than US$ 2.9 billion (Rs. 11,600 crore) Citi is the single largest foreign direct investor in the financial services industry in the country. This outstanding brand has a customer base of over 1500 large corporate and multinationals, over 2500 small and medium enterprises, over 40,000 asset based financing clients and over 7 million retail customers. It offers a comprehensive suite of products and services to both commercial and retail clients across all economic segments and lifecycle stages.

Citi has chalked out an impressive track record. It has set outstanding business milestones and has consistently introduced innovations in both corporate and consumer banking in India.

The Consumer Banking Division has pioneered several initiatives: it was the first bank to introduce credit cards through Diners and consumer finance through auto loans, consumer durables and mortgages. Significant investments in technology have enabled Citi to gain an edge through alternate distribution channels, amongst them, Automated Teller Machines (ATMs), online banking and phone banking.

From a small beginning in 1902, the company has scripted a stunning success story in India. Today, this financial conglomerate spans 39 full service retail banking branches, 450 consumer finance branches and nine affiliates. Every unit works with a single-minded objective: to consistently help its customers make intelligent financial choices. Citi furthers its leadership by positioning itself as the preferred provider of the highest quality services in a chosen business area.

Since 1985, Citi has undertaken rapid expansion. It has established several new lines of business such as consumer banking and software exports in 1985; credit cards in1990; processing company in 1992; custody services in 1993; phone banking in 1994 and in 1997 it launched a non-banking finance company - Citicorp Finance India Limited (CFIL) - which has now become the second largest truck financier in the country.